To make yourself or your brand visible online and drive more traffic to your website, you can follow simple steps to make your website optimized for the search engine.
Individually optimizing your web pages can earn you more visitors.
Here is the list of 10 things that you can do for on-page SEO optimization.
1. Keyword research
Identify relevant keywords on tools like Google Keyword Planner, SEMrush, etc to find valuable keywords within your competition.
2. Title tag optimization
The title tag of each base can be optimized by making it descriptive by using primary keywords and keeping it under 60 characters.
Making your title tag relevant encourages visitors to click on your website more frequently.
3. Meta description optimization
Writing unique meta descriptions according to your content and relevancy, by keeping them short and simple can help you gain visitors.
By summarizing the content in your main description you can increase users’ click rate.
4. Content optimization
Putting out high-quality content in an organized, informative, and engaging manner can make your website perform better.
Your content should aim at putting out aimed number of word as longer content tends to perform better in the search engine however it is necessary to make your content qualitative as well.
5. Heading tags Optimization
You can structure your content in a hierarchical order. For instance, H1 is the title tag, H2 will be a subtitle of H1 H3 will be a subheading under H2, and so on.
This makes you are content to look well-structured and helps in search engine optimization.
6. URL structure
By creating you are there as you friendly and descriptive that contains you are domain and is easy to remember you can optimize your URL.
Special character symbols or excessive numbers should not be used as they may confuse the viewers.
7. Image optimization
You can optimize your image on the website by naming their file names with discrete keywords.
For faster loading time you can compress the image without sacrificing quality.
8. Internal linking
Using internal links or backlinks to relevant websites can also lead to search engine optimization of your web page.
It helps the search engine understand the structure of your site and helps your web users navigate through your site better.
9. Mobile optimization
People most of the time visit a website on their mobile phones. Make sure that your website is functional and you get a seamless experience while using different screen sizes.
10. Speed
The faster the loading time better the traffic. Nobody likes waiting for a lot of time to check in on a website.
By using tools that address different performance issues by identifying them you can optimize your page speed.
Conclusion
The search engine of images is necessary for better traffic flow and better website outcomes.
By optimising your keyword title tags descriptions images hearing tags content page speed and many more you can optimise your web page to drive more visitors to it.